End-to-end licence support keeps the application joined up
A gambling licence depends on the business behind the application. The regulator wants to understand the business it is being asked to license.
The ownership and funding have to make sense. Governance, technology, suppliers and controls also need to match how the operator says the business will run.
For SolutionsHub, end-to-end licence support means keeping an eye on all of that from the beginning. We need to know the business well enough to spot when something does not line up before the regulator does.
Why licence applications come apart
A licence application usually involves more people than you think. One person may handle ownership and source of funds, another may handle policies, while a separate team deals with suppliers or technology.
Things can start changing while the application is still being worked on. A policy gets updated. A supplier changes. Then, when you read everything back together, you realise an earlier document no longer matches what the business is actually planning to do. The regulator is likely to spot that too.
Before submitting anything, the application needs to be read as a whole to make sure it still describes the same business throughout.
What end-to-end licence support actually covers
The work starts before the application does.
We start by understanding the business, including who is behind it, how it is funded and how it will actually operate. Once that is clear, the forms make a lot more sense.
As the application develops, the policies and controls need to match those answers. If something changes halfway through, we need to check the rest of the application for anything else it affects.
Questions from the regulator are part of the process too. The answer has to fit with what has already been submitted and with the business that will eventually go live.
Someone has to keep hold of the application
Even if several people are working on it, one person or team needs a clear view of what the application is saying as a whole.
If the ownership or funding structure changes, that can affect more than one part of the application. The same applies when the business changes how it operates. We also look for anywhere else those changes have an impact.
It becomes even more important when questions start coming back from the regulator. An operator cannot answer one query from the regulator in a way that contradicts something submitted three weeks earlier.
Before the application goes in
Before submission, we read the application as though we were the regulator seeing the business for the first time.
If two parts do not line up, we want to find that before the regulator does.
That is what end-to-end licence support is there for. The application has to describe the business you are actually going to run, and any commitments made during licensing still need to carry into the live operation.
Need support with a licence application?
We support operators from the early stages of a licence application through to the regulator’s decision and the immediate requirements that follow. Get in touch with us.
