SolutionsHub appoints former PokerStars and VGW executive David Lyons to lead Irish operations

We have appointed David Lyons as a Non-Executive Director to support the continued development of our Irish business as the country’s gambling regulatory framework enters a new phase.

David brings three decades of experience across online gaming, financial services and corporate governance to SolutionsHub Ireland at a time when operators, suppliers and investors are preparing for regulatory change in Ireland.

Ireland is entering a new regulatory phase following the introduction of the Gambling Regulation Act and the establishment of the Gambling Regulatory Authority of Ireland. As licensing structures, compliance requirements and regulatory expectations take shape, businesses operating in or entering the market face important decisions around governance, operational readiness and long-term planning.

We have been building our Irish capability with this environment in mind. Last year, we opened our Dublin office to support companies looking to obtain an Irish gambling licence. David’s appointment further strengthens our ability to support businesses preparing for the next stage of regulation.

Based in Dublin, David has held senior leadership positions across several major gaming businesses during a career spanning Ireland, Malta, the Isle of Man and Australia.

He spent eight years with PokerStars on the Isle of Man, where he held a number of senior roles, including Associate Director of Poker Engagement, with responsibility across payments, product and player engagement.

He later joined Luckbox as Director of Player Engagement and partypoker as Associate Director of Player Engagement before joining Virtual Gaming Worlds. At VGW, he became General Manager of Global Poker and later extended his responsibilities to include the social casino brands Chumba Casino and LuckyLand Casino.

Alongside his career in online gaming, David spent more than 16 years in financial services with Bank of Ireland and Standard Life, working across technology, risk and operations.

He is a graduate of Trinity College Dublin and a Board Member of the Asthma Society of Ireland. He is also a Board Member of VGW Games Limited, bringing further governance experience to his role with SolutionsHub.

David’s appointment forms part of our continued expansion in Ireland and strengthens the support we can provide to operators and suppliers preparing for the country’s new regulatory requirements.

Lee Hills, CEO of SolutionsHub:

“Ireland is entering a new phase, and businesses will have important decisions to make as the regulatory framework takes shape. David has worked at senior levels inside gaming businesses for many years and understands the practical challenges operators face. He has seen the industry from different angles, from player engagement and operations through to governance and board-level responsibilities. That experience will be valuable as we continue to grow our Irish portfolio.”

David Lyons:

“I have spent much of my career working inside businesses that have had to balance commercial priorities with regulatory obligations. Ireland is moving into a period where businesses will need to get governance, licensing and operational readiness right from the start. SolutionsHub has built a strong reputation for helping businesses approach licensing, governance and compliance in a practical way. That focus on real-world outcomes was a significant part of what attracted me to the role.”