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Gambling Commission Vision for 2024

The UK gambling sector is poised for a metamorphosis. With the UK Gambling Commission (“UKGC”, “the Commission”) at the helm, significant modifications are in the pipeline for 2024. For those not deeply entrenched in the industry, these changes might seem overwhelming, however, understanding them is crucial for anyone involved or interested in the UK's gambling sector.

The UKGC's Vision for 2024

Ian Angus, Director of Policy at the UKGC, has indicated that 2024 will usher in a series of comprehensive alterations to the British gambling sector. These alterations aren’t expected to be mere tweaks; instead, they’re anticipated to be foundational shifts designed to reshape the industry's very fabric.

Key Changes:

  1. Licence Conditions and Codes of Practice (“LCCP”) Revisions: Following a thorough review of industry submissions, the LCCP will undergo significant modifications. This document, which serves as a guideline for operators, will be enhanced to align with the current needs and challenges of the gambling world;

  2. Introduction of an Ombudsman Scheme: An ombudsman scheme will be established to address grievances and ensure a fair playing field for all stakeholders. This move aims to enhance transparency and trust within the industry; and

  3. Enhanced Consultation Processes: The UKGC is committed to a more inclusive decision-making process. As part of this commitment, there will be a surge in consultations, ensuring that all licence holders have the opportunity for their opinions to be heard and considered.

Immediate Consultations and Their Focus

An initial set of consultations is currently being undertaken by the UKGC, with focus on several pivotal areas:

Age Verification

​Ensuring that gambling premises strictly adhere to age verification protocols is paramount. This step is crucial in safeguarding underage players from potential gambling-related harms.

​Online Casino Game Features

​The UKGC aims to eliminate features in online non-slot casino games that intensify gameplay. This move is in line with the Commission's goal to promote responsible gambling.

​Consumer Choice and Marketing

​Enhancing the power of consumer choice, especially concerning direct marketing and cross-selling, is also on the UKGC’s agenda for further consideration. The Commission’s objective is to empower players with more control over their gambling experiences.

​Financial Checks

​The Commission is focusing on enhancing checks for financial vulnerability and risk assessments. This initiative is designed to protect players from potential financial pitfalls associated with gambling to adopt better responsible gambling practices.

Future Consultations and Data Collection

The UKGC has already provided a glimpse into the subjects of future consultations. Emphasis will be on promoting socially responsible incentives and tools for managing gambling activities.

Furthermore, the UKGC is aiming to revolutionise its data collection methodologies. While past practices adopted by UK Government agencies, such as the quarterly telephone survey and the NHS Health Survey Data from 2018, have served their purpose, the Commission acknowledges the limitations in such adopted methods. In response, the UKGC is launching the ‘Gambling Survey for Great Britain’, which is touted as a groundbreaking initiative and expected to be the most comprehensive of its kind, with a target of accumulating 20,000 responses annually. Such a robust data collection mechanism will undoubtedly provide the UKGC with invaluable insights, facilitating better regulation of the sector.

With consideration to the proposed changes, it is clear the UK's gambling industry is on the brink of a significant transformation. With such a proactive approach, the future of the UK gambling sector looks promising, with a focus on enhancing safety, fairness, and transparency for both licence holders and players. These changes signify the UKGC's commitment to ensuring that the gambling industry remains both vibrant and responsible.

For stakeholders, understanding these changes is not just beneficial—it's essential. As the industry evolves, so must the strategies and approaches adopted by operators based in the UK, and those affected by it.


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